Data and metrics collected by social media platforms to track user behavior and engagement with content.
Websites and applications that enable users to create and share content or to participate in social networking.
A feature on many social media platforms that allows users to broadcast live video content to their followers.
A type of manipulated media that uses artificial intelligence and machine learning to create realistic but fake videos or images, often used to spread misinformation or defame individuals.
A measure of how much interaction a piece of content receives on social media, including likes, shares, comments, and other forms of interaction.
TikTok is now one of the most downloaded apps of all time. According to recent statistics, TikTok addiction is becoming increasingly prevalent among both teenagers and adults alike.
Social media platforms are using the same techniques as gambling firms to create psychological dependencies and ingrain their products in the lives of their users, experts warn.
The use of social media to spread extremist ideologies, leading to harm to individuals and society at large.
The practice of using social media to promote a product or service through word-of-mouth sharing and engagement.
False or misleading information that is spread through social media and other online channels.
The way that a person is perceived online based on their social media activity and digital footprint.
