Ad targeting is the process of choosing which consumers will see an ad. This can be done through a number of methods, including demographics, interests, and online behaviors. Advertisers use this information to better target their ads so that they are more likely to reach consumers who are interested in what they have to offer.

By targeting ads more effectively, advertisers can increase the likelihood that consumers will take the desired action, whether that is clicking on the ad, visiting the advertiser's website, or making a purchase.