A social media strategy is a plan of action for using social media to achieve specific business goals. The first step is to identify what those goals are. Once you know what you want to accomplish, you can start developing a plan for how to use social media to get there. Your social media strategy should take into account the different platforms available, as well as how each one can be used to best achieve your goals. For example, Twitter is great for sharing short updates and engaging with customers, while Facebook is better for sharing longer content and promoting events. It's also important to consider how often you'll need to post, what kind of tone you want to set, and who will be responsible for creating and sharing content. Once you have all of this figured out, you can start creating content that aligns with your overall strategy.