Social Media Awareness Dictionary

Endless Scrolling

Short Definition

Definition

Research shows that users go from one post to another on social media every 19 seconds. When we scroll through our feeds switching between content so quickly, the brain gets a hit of dopamine each time, creating a sort of neurological 'high. ' It's that rush that keeps you scrolling through the content.

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Online impersonation

The act of creating fake social media profiles or accounts to impersonate someone else.

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The practice of displaying ads on social media platforms to promote a product or service.

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Rules and policies that govern user behavior on social media platforms, often designed to promote safety, respect, and diversity.

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The measures and practices that individuals and organizations can take to protect themselves from online threats.

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The use of social media to express discriminatory or hateful views towards individuals or groups.

Like

A button or feature on most social media platforms that allows users to express approval or agreement with a post or piece of content.