Dear EarthTalk: How are environmental advocates using TikTok to raise awareness and gather support for their causes? — B.K., Seattle, WA

Social media has become a powerful tool for environmental activists to raise awareness and advocate for change, and no social media network is hotter these days than TikTok. This fast-growing platform where users create and share short videos has quickly become one of the most popular apps in the world – as of 2023, the app has more than 1.5 billion active users. As such, it also has become a powerful tool for activists to reach a large audience and raise awareness for environmental issues. Indeed, environmentalists have taken to TikTok to share their messages in creative and engaging ways, using humor, music, and personal anecdotes to connect with viewers.

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