For its film Bird Box, where a significant plot element has characters keeping themselves blindfolded to prevent insanity, Netflix partnered with Twitch streamers to challenge them to play video games blindfolded. However, the challenge morphed into people attempting everyday activities fully blindfolded while being recorded, which included attempting to cook, walk in busy streets, and drive cars. Several of these videos have gone viral, but others repeating the challenges have gotten themselves into a number of non-fatal injuries. Netflix and law officials have issued warnings that people should only perform Bird Box challenges in safe, isolated places to eliminate the potential to injure themselves and others
